The Business Case For Internet Bonding

Anton Shmakov

Anton Shmakov

Anton Shmakov

Mar 13, 2023

Mar 13, 2023

Mar 13, 2023

It’s always been a struggle for rural areas to get reliable and affordable Internet services. The financial outlay for Big Telecom companies would be far greater than the potential revenue from such a small customer base. But ISP bonding is a way to encourage Internet infrastructure investments in these underserved regions.

ISP bonding — where services from multiple carriers are combined into a single aggregate connection — can create more reliable and affordable Internet access from the bare minimum of infrastructure. This would provide end-users better Internet services, promoting a more equitable Internet for both rural and urban areas.

Here’s how ISP bonding benefits bonding companies, telecom carriers, and end-users.

How A Internet Bonding Benefits Everyone

Telecom Carriers

The reality is that the Big Telecom providers aren’t always incentivized to build broadband towers in rural areas because it’s expensive and there’s lower demand. Since the infrastructure investment required to become the sole provider for a region is too high, the telecom companies simply choose not to expand to that area.

If ISP bonding sees more widespread adoption, telecom companies might be more incentivized to build in areas without existing connections because they don’t need to fully support these customers themselves. Instead, telecom companies can offer as much connectivity as possible, and then get paid for whatever gets used without the expectation for the same standard of service they offer in their traditional coverage zones.

Bonding Companies

When more traditional telecom providers begin offering the bare minimum of infrastructure to rural areas, there’s an enormous opportunity for bonding companies to deliver reliable services to these regions. Combining all of the carrier services into an aggregate connection can enable a self-redundant and high-speed connection that overcomes the limitations of the underlying Internet infrastructure.

ISP bonding adoption would also create a reinforcing cycle, where bonding service customers would continue to use more bandwidth from the underlying telecom infrastructure. The Big Telecom companies would then have even more incentive to build more infrastructure to support this growing customer base.

End Users

Finally, end users (both consumers and businesses) get access to more reliable Internet at a more affordable price. If telecom companies were to implement a full-scale solution in a region, the cost of that service would be extremely high so that they could earn back their initial investment.

Instead, ISP bonding would limit the investment telecoms would need to make and encourage a healthy competition that bonding companies can take advantage of to offer more affordable Internet services. This would lead to the best possible Internet connection at a much lower rate for previously underserved customers.

Implementing ISP Bonding with MotionRay

As you can see, ISP bonding is a practical way to bring reliable and affordable Internet services to rural areas. This can enable video streamers, hotels, catering and events companies, retail franchises, remote workers to operate in these regions with confidence.

MotionRay's MR•NET is a plug-and-play ISP bonding solution that combines multiple LTE modems into a single router. This enables a secure, stable, and mobile Internet connection even in rural areas— at a much lower price point than other business-grade Internet solutions.

Want to learn more about MR•NET? Reach out to sign up, start a trial, or connect with a professional.

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